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Careers have evolved since the onset of the Internet. Jobs have opened from the many needs the World Wide Web has demanded. These jobs range from web developing, link building, to SEO's (search engine optimization), and the more popular, Internet marketing. People are discovering that online marketing has become a lucrative source of income and thus, having an online marketing degree would prove a necessity to become competitive in the area especially for the working adult.
Working adults who seek to update themselves in their marketing career usually opts for an online marketing degree. Studying online has been one of the recent additions of benefits to the Internet community against going to the traditional standard university. For working adults, acquiring an online marketing degree would be more practical because basically, you can readily apply the theories behind in the marketing prospectus while you are gaining the degree- learning the driving theories behind while using the specific online pointers to prove the point.
Also, you will have lesser travel and living expenses to mind while suiting your schedule to study around your daily activities.Compared to attending a standard university for a degree in marketing, your schedule revolves around the time you spent on school. Marketing theories are usually in texts and not in actual practice or sometimes, outdated pointers for online applications prove useless in online marketing. Although both mediums of knowledge offer pros and cons, we must consider our own resources as well as how we envision ourselves to be able to do after getting a degree. This would provide a perspective when we are deciding between the two options of studying.
The world today rely much on the Internet, even in acquiring new skills and degrees.
An online marketing degree could improve your financial capacity even if you are doing another job on the side. You can be in online marketing while doing a typical job. We are in a constantly revolving time and it demands that we arm ourselves with the best knowledge that we can acquire. And since time is of the essence for the working population, we should choose what suits us best within our resources. Related Online Marketing Degree ArticlesQuestion by : describe the benefits and opportunity to the business of using internet marketing within the marketing mix? the question has to be a selected business as i chose, ASOS.com i have an answer which i'm not sure is correct or even in the right context, i would appriacte if you let me know if it is okay, or let me know along the lines of what you would write to help me, thank you. My work: An effective 'Marketing Mix' including all 7 is a way of identifying a businesses achievements of marketing objectives, meeting customer needs, is balanced and consistant, creates a competitive advantage and matches corporate resources. 'It is known as a “mix†because each ingredient affects the other and the mix must overall be suitable to the target customer'...(source: www.tutor2u.net) The 7p's include: -Product -Price -Place -Promotion -People -Process -Physical Evidence * Product: This is first considered in the marketing mix as it all depends on it. This can be a physical product or a service that the corporation is offering to the public. The only way to have a good marketing strategy is by making sure that the 'product' is up to standard, promoting every quality part of that good or service. ASOS Products: ASOS promotes their products very effectively as they use clever visual tools such as 360 degree view of their product, video and picture to enhance the quality of the product itself. They also provide a range of products and service including clothes, accessories, shoes/sandals etc and its provided for men and women. They include their own brand and designer wear which shows that they have high quality in their product. ASOS have mentioned in their annual report that their 20 biggest brands are now represented by a 'shop in shop' providing a rich brand experience for their customers and a unique distribution platform for ASOS brand partners. ASOS also sells a range of products matching famous celebrity's outfits that customers would want to buy. ASOS, online or in their magazine provides customers the latest fashion info and what not to wear giving them an advantage to promote their products. Their business attract over 5.2 million visitors per month and has over 24,000 lines for sale. * Price: This is the total amount a customer pays for the product. It is decided through a number of factors a product have to offer including material costs, product identity, competition, market share and the customer's percieved value of the product. If other store/business have the same product on stock other businesses may decrease or increase their price for customer satisfaction. ASOS Price: Thier price for the products vary depending on the product - quality, brand etc. For the designer items it can be expensive, although ASOS may provide same looking product without the brand name making it affordable. With the price they offer ASOS is making a Profit over £10,009,000 (figure taken from ASOS annual report) as they have increased number of active shoppers over 1.2 million. * Place: Place represents the location where a product can be purchased. It is often known as the distribution channel. The place can be situated as a physical store or as virtuals stores on the internet. ASOS Place: ASOS.com is rapidly becoming the market leader in the UK online fashion world. All the products are sold ONLINE and not located anywhere else where people can purchase ASOS items. ASOS does have a warehouse where all stocks are kept and together has a office located in... ... Comany and Investor Relation Asos plc Greater London, Hampstead Road, London, NW1 7QY, Tel: +44(0)20 7756 1000 Fax: +44(0)20 7756 1001 Logistics/Customer Care ASOS.com Century House, Maylands Avenue Hemel Hempstead Industrial Estate HEMEL HEMPSTEAD HP2 7DE UK rest of my work in additional detail Promotion: Is a way of communication that a business/organisation may use in the market place. It enables the marketer to a advertise the product or service being provided by them. Advertisement is a powerful tool that corporations uses to enhance their products/service to encourage buyers/customers. Promotion has four distinct elements made up of advertising, public relations, word of mouth and point of sale. ASOS Promotion: As their business is purely based upon the internet everything is promoted through the World Wide Web on the website and off. They have promotion on other websites and also ASOS has developed an application to allow customers to track particular products on its sites through their web browser, whatever websites they are looking at. The online retailer has used functionality within the latest version of Microsoft's Internet Explorer 8 (IE8) web brower, which Microsoft released on March 19. ASOS.com also mentions on the annual report that one of their aim is to ha ve Uncompromising Presentation. 'The ASOS website is our shop window and we will continue to develop it to ensure that our customers enjoy their time on the site and find it easy to find their way around it' this being a vital promotion towards their website. ASOS organisation communicates information about their product and service to potential customers by identifying customer details and sends them information through mail, post etc aiming to sell the products. Another advertising method ASOS uses on their website is that they have added a page of feedback from customers which enables 'public relation' which is one of the promotion powerful element. People: It is appropriate to have people in the marketing of services as all people who directly or indirectly influence the perceied value of the product or service, inlcuding knowledge workers, employees, management of the business and also the consumers. People deliver services - they could be any mentioned. People promote and sell products and services. For example promotion elements inlcuding 'word of mouth' 'public relation' is achieved through PEOPLE. Service quality is a key source of customer retention and brand differentiation. Hence skills, manner and appearance are important. ASOS People: Are their employees, customers - their family and friends, and any other people associated with ASOS.com. Employees are important to this strategy of marketing mix as in can be those who deliever the products to customers. So they have to polite, helpful and have the knowledge of the business for them to answer any questions provided by the customer. It can also be the employees that answer the phone when any customer calls for any quiries. ASOS.com also have employees updating their website and replying to emails and online comments on their feedback page. ASOS employees has the knowledge, training and other aspect helping the business with marketing for their business. ASOS customers are also people that help in the marketing of services as they spread the business information. Process: This is the procedures of activities which lead to an exchange of value. The process should include how customers are handled from first and last point of contact. ASOS Process: ASOS is determined to be number one in the online market. They have thought through their process and kept it clear and have made it customer satisfactory. ASOS's strategy consists of aims that has a well-defined process. ASOS have control of their website, their information/images etc are presented without any doubt intelligibly promotional. Payments are all done through their website online as they are only an online business. Also they have a step-by-step information on how to use and buy off their website, they also have page on delivery information. Here they can track down on where shopping is, know how much is cost to deliver, know when to expect the delievery etc. Physical Evidence: It is the tangible form of the service - th the service - this can include how a customer is treated by a staff member, a train ticket, the length of time a customer has to wait for service or their product (depending on the business). A physical evidence is aproof for customer to measure whether he or she has recieved value. ASOS Physical Evidence: As ASOS.com is an online company their customer has difficulty not knowing how for example a dress will feel, look on them. ASOS therefore provides annual reports, articles, etc showing them that ASOS products are worth the value. ASOS helps customers with their products by giving them full information about the product. They have recieved awards that convince customers to buy online. First award was given to them in 2008 from Company High Street Awards for 'Best Place To Spend' and the second was given in 2009 from Drapers Etail Awards for 'Best Customer Experience Cosmopolitan Online Fashion Awards - Best for Bargains'. ASOS allows to give unwanted products back and their staff a re always helpful and polite towards their customer as its one of their business objectives. Best answer for describe the benefits and opportunity to the business of using internet marketing within the marketing mix?:
Answer by Ed Atun
The main benefit is the low cost of online advertising. A small newspaper ad might cost $ 100 and run for one day. For $ 100 you can buy a domain and pay to host it for a year. And you have complete editorial control over the site.
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