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Internet marketing means different things. Internet marketing is comprised of having a website or posting banner advertisements on other related websites. On the other hand, there are loads of firms profiting in one snap online and those who try to sell some type of Internet marketing plan.
Presently, internet marketing is transforming into a wider mix of elements a firm can utilize as a means of raising sales, even of their business is done solely online, partly online or offline. The choice of employing Internet marketing as part of a firm's marketing strategy is purely up to the company, however, as a policy, Internet marketing is developing as a progressively part of every firm's marketing mix. For some Internet businesses, it is the only type of marketing being exercised.
What are the objectives of Internet marketing? Basically, Internet marketing is employing Internet to do one or more of the following goals:
· Communicating a firm's message- about its profile, its services, and its products.
· Performing a research- identifying the nature of the market such as the demographics, preferences and needs of the present and the future clients.
· Advertise products, services or even advertisement space over the Internet.
The above objectives can be materialized through online promotion that includes press release, posting an attractive story about the company, its people, its website or its products and services with online wire services, blogs or forums, which can be a medium for placing comments, opinions or notices about their company.
This activity is called blog marketing that can be done in blogs or by hosting a blog website or through placing comments and the URL of other related blog websites about the products and services.How can internet marketing make a home business work? All the elements of Internet marketing, the future clients and consumers is the target of the website.
As a matter of fact, not having a website could raise the doubt of the future clients to a company. The use of Internet is very persistent today, many future clients might easily select to do business transactions with a firm that they get updated information anytime of the day. All kinds of businesses even the local shoe store and restaurant can easily capture local and international clients from having their website. These firms whose clients are not limited to a geographical location are possible to have a hard time in looking for an alternative method of motivating consumers that provides the most reasonable low investment and global web presence.The practical feature of most home businesses and websites can definitely offer advantages to a home business owner. Generally speaking, home businesses does not have a physical area, websites provide a cheap means for future clients to get to know what a firm do or what products and services that a firm can offer. Websites can also provide "storefront" for marketing products and service directly to their clients. The Internet has a great influence to the success of the home businesses by giving them the opportunity to start a cheap website and maintain their existence by Internet marketing.
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Question by : CREATING A MARKETING PLAN? Instructions Select a product, service OR an event that you would like to market. Your objective is to create a marketing plan (see below) that best demonstrates your ability to think strategically. Products must be legal for sale in Canada and in good taste. Cigarette or alcohol products are inappropriate. Your marketing plan must include 1. U.S.P. (unique selling proposition) 2. Detailed description of your product, service or event 3. Description of your consumer/target market 4. Analysis of your competitive environment 5. Marketing Research: Issues requiring research; type(s) of research required. 6. Product: product liability, safety and social responsibility considerations; branding and image; packaging design, promotion, protection, etc. 7. Place: Type of channel(s) used; customer service level required; major characteristics of channel members 8. Promotion: Desired positioning; if you’ll be doing a radio or TV commercial, make sure you prepare a script or storyboard using an effective strategy, appropriate to your target market and product. If you’re preparing a Print ad, ensure you have incorporated the main parts of an ad 9. Price: Nature of demand; pricing strategies; etc. 10. Future Plans: Future plans for longer term product and/or company growth (i.e. line extensions, related new product concepts, advertising and promotional plans, etc.) Expected changes over the product life cycle. 39 Sections 6-9 must include: The suggested approach for this part is to ensure Objectives, Strategies and Tactics are discussed for each element of the marketing mix. OBJECTIVE: Objectives are simply the goals. The objective provided here would be one of the promotional (advertising) objectives for the new brand. Example: Create awareness of the brand and achieve a 5% market share within the specified market segment. STRATEGY: Strategies are broad plans of action which companies develop to help them attain their objectives. Example: Use non-traditional advertising TACTICS: Tactics are more detailed courses of action than strategies. Example: Focusing on the Internet as a medium and using celebrities from extreme sports in ads with a humorous twist would satisfy the criteria of non-traditional advertising. THANK YOU SO MUCH IN ADVANCE :) ps. I give out best answers! :) Best answer for CREATING A MARKETING PLAN?:
Answer by Mfosf
That was way to long
Answer by Constant Strategies
I can definitely help you with Multimedia Marketing and Design Strategies
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